The latter enabled players to make in-game purchases to improve their virtual world or help them past a particularly tricky level. In its early years in the social gaming world, King relied on in-game advertising and micro-transactions to generate revenue.
dollars in 2022, a far cry from revenue of less than 60 million U.S. The developer’s revenue reached almost 2.79 billion U.S. Founded in Sweden in 2003, King is a video game developer that is most famous for its blockbuster gaming hit, Candy Crush Saga.
